The Dieringer Research Group (The DRG)
The DRG is a full-service marketing research agency with over 40 years of experience in qualitative and quantitative research design and execution. We have a creative, solution-oriented project management approach and have partnerships with clients in a wide range of industries, including: Healthcare, Insurance, Financial Services, CPG, Utilities and Manufacturing. The DRG enables our clients to make business decisions with confidence, based on the market insights and consultation we provide.
The Dieringer Research Group (The DRG) Profile
The DRG is a full-service marketing research agency with over 40 years experience in research design and execution.
A Consultative Research Partner
The DRG works to establish long-term relationships with clients. We listen to their needs and customize each study based on the client’s business, market and customers. Our goal is to be the marketing research extension of our clients’ organizations, a partner they can count on for valuable insights about their customers, prospects, and overall market.
How We Do It
Gather Information – The DRG has a complete suite of qualitative and quantitative methodologies for gathering high quality marketing information. Examples of our methodologies include focus groups, in-depth interviews, web surveys, phone surveys, and mail surveys.
Create Insights – We interpret research information, identify the meaningful implications for the client’s business, and communicate the actionable insights in easy-to-read reports and deliverables.
Launch Insights – This is where our clients get the most value from their investment in market research. The DRG offers consultation on how to bring insights to life, working with clients to set goals, educate their employees, and develop and execute strategies.
We enable our clients to make business decisions with confidence, based on the market insights and consultation The DRG provides.
Our market research studies help clients better understand perceptions and experiences of customers and prospects. The insights we provide can be leveraged to: increase customer satisfaction and loyalty, raise awareness of their brand and products, improve reputation, differentiate themselves from competitors, develop successful product strategies, increase market share, identify new business opportunities, and increase revenue and profits.