Hy Cite

Alex Campos, Global Vice President of Supply Chain at Hy Cite, offers his insight into the power of direct selling — a business model he believes thrives on meaningful relationships and the doors of opportunity it opens. Read on to discover his perspective.  ---------------------------------------- Direct selling at Hy Cite is all about opportunities and relationships.   That’s what makes the Hy Cite Direct Selling model so powerful—it creates endless possibilities for everyone involved.   For our Royal Prestige ® Independent Distributors, it’s about more than just running a business. It’s about: • Chasing the dream of being their own boss. • Balancing work and personal life while achieving financial success. • Knowing that their income is in their hands—it all depends on their focus and dedication. • Sharing the opportunity with others, helping them build something meaningful. • Earning recognition for their hard work and achievements.   For our Customers, it’s all about trust and connection: • Being introduced to premium products through someone they know and trust. • Accessing high-quality kitchenware with flexible financing options. • Bringing healthier cooking solutions to their families. • Sharing their experience and helping others discover the same benefits.   For me, working at Hy Cite has been an incredible opportunity as well. I’ve had the chance to be part of a company that truly believes in people—helping entrepreneurs succeed, supporting customers and employees and creating a cycle of prosperity that keeps growing. Seeing how lives change because of what we do is what keeps me inspired every day.   At the end of the day, it all comes down to people—helping each other, growing together, and creating success that multiplies. That’s the beauty of what we do. And that’s why I believe in this business model so much.

En una entrevista exclusiva con CNN, Paulo Moledo, CEO y Presidente de Hy Cite, comparte su visión sobre la venta directa y cómo este modelo de negocio abre puertas para nuevos emprendedores. “A veces uno tiene una excelente idea pero si está solo no es fácil llevarla adelante. Cuando eres parte de una comunidad que aporta los sistemas y los procesos se hace mucho más fácil emprender”, expresa Paulo.    A lo largo de la nota, recorremos también nuestras oficinas en Madison, mostrando de cerca la calidad de nuestros productos Royal Prestige® y el espíritu que impulsa nuestra compañía para brindar la mejor oportunidad en venta directa. En Hy Cite creemos en el poder transformador de un equipo colaborativo, con un fuerte propósito, donde el éxito se comparte y cada logro es una victoria colectiva. Este mismo principio inspira el modelo de negocio independiente que proponemos.   Explora la entrevista completa y descubre cómo seguimos impulsando oportunidades reales. #HyCite #RoyalPrestige #VentaDirecta #Emprender #OportunidadRoyal #CNN

Last week, members of our Hy Cite team in Madison took part in a volunteer day with Centro Dane County, an organization with whom we’ve proudly shared a strong and lasting commitment for several years. CENTRO works tirelessly to expand access to the tools and strategies that empower Latino communities to grow and thrive — and we’re honored to support that mission. This time, our volunteers helped launch the season for CENTRO’s community garden. More than just a plot of land, the garden represents growth, unity, and hope — values that deeply resonate with us and reflect CENTRO’s purpose. Every moment shared that day created a lasting impact — one that reaches beyond the immediate and transforms into meaningful, lasting change. For us, every act of support and every opportunity for collaboration strengthens our dedication to building strong community connections and generating positive impact. To all of the Hy Cite volunteers — thank you for your time, your energy, and your dedication. We’re confident this experience also left a meaningful impression on you. And to CENTRO — thank you for your steadfast commitment to helping Latino families pursue their personal and professional goals, equipped with the tools they need to succeed. #HyCite #Community #Volunteers #Impact

This month, we had the privilege of welcoming our Board of Directors to our Headquarters for our quarterly meeting. It was a great opportunity to share achievements, align strategic visions, and further strengthen our commitment to excellence. Thank you to each Board member for your visit, your leadership, and the valuable conversations that inspire us to keep growing as a team and as an organization. We’re excited to keep building the future of Hy Cite together! #HyCite #Leadership #Teamwork #BoardofDirectors #DirectSelling #Strategy

Como parte de nuestro compromiso continuo de mantenernos cerca de las y los Distribuidores Independientes Royal Prestige®, nuestros ejecutivos participan activamente en las “Ruedas de Negocio”. Esta iniciativa tiene como propósito establecer un diálogo enriquecedor, escuchar atentamente sus experiencias y fomentar conversaciones significativas en torno al negocio. Este tipo de interacción es clave para aterrizar planes, comprender sus necesidades  e impulsar su éxito como Distribuidores Independientes Royal Prestige®. Los encuentros presenciales ofrecen una visión directa y auténtica de la realidad en el mundo de la venta directa, aportando un conocimiento invaluable que no puede obtenerse desde la oficina. Por esta razón, las y los líderes de Hy Cite valoran profundamente estos espacios, pues les permiten conectar con lo más esencial de nuestra marca comercial y nuestro modelo de negocio. Porque en la venta directa, nada sustituye el poder de una conversación cara a cara. En Hy Cite, seguimos apostando por el contacto humano como el motor para construir confianza, respaldo y transformar experiencias en resultados duraderos. #HyCite #RoyalPrestige #VentaDirecta #RuedasdeNegocio

En Hy Cite tenemos una misión clara y empática: inspirar a las personas a cuidar de sus seres queridos. Creemos firmemente que la cocina es el corazón del hogar, el lugar donde las familias se conectan, comparten y crean recuerdos. Como compañía, nos enorgullece comercializar y distribuir Royal Prestige®, una línea de utensilios excepcionales que transforma cada comida en una experiencia única y significativa. Royal Prestige® destaca por su calidad superior: • Desarrollados bajo los más altos estándares de excelencia • Garantía limitada de hasta 50 años en algunos productos • Distribución exclusiva a través de nuestros Distribuidores Independientes Autorizados en los 8 mercados donde tenemos presencia Como bien lo expresa Daniela J Ortiz Lezama, CMO de Hy Cite: “Nuestros productos son mucho más que utensilios de cocina; son experiencias únicas que enriquecen el momento de cocinar en familia.” En el área de Marketing, trabajamos para construir una marca fuerte y ser el puente que conecta a los Distribuidores con más Clientes y prospectos. Nos enfocamos en: • Investigar tendencias e innovar en el desarrollo de productos. • Crear campañas que posicionan a Royal Prestige® como una marca premium, cercana y deseable. •Comunicar con claridad el valor, la calidad y los beneficios exclusivos de los productos. • Invertir en publicidad y ofrecer herramientas diferenciadoras para fortalecer el negocio de los Distribuidores Independientes. Queremos que, cuando las familias piensen en salud, bienestar y productos de calidad, piensen en Royal Prestige®.

Every small action reminds us that when we come together, we can build a more empathetic, caring, and nurturing world. Through our partnership with World Vision, Hy Cite provided essential NutraEase cookware — helping to nourish not just meals, but also opportunities, dreams, and hope for a brighter future. We invite you to read Chrizeria story: Chrizeria, an 11-year-old girl from Shimputa village in Kapiri Mposhi with dreams of breaking the cycle of poverty through education, but attending Mpunde Secondary School, located over five kilometers away, has been challenging. The school’s weekly boarding system helps students stay focused, but coming from a vulnerable household, Chrizeria lacked basic necessities like cookware, forcing her and her classmates to share limited pots and plates, which made cooking time-consuming and left little time for studying. World Vision Zambia’s Gifts-In-Kind program provided cookware, transforming their daily struggles. With the new utensils, cooking became faster, giving Chrizeria and her peers more time to study, bond, and dream of a brighter future. This gift of time and opportunity has renewed their hope and determination to succeed. Written by Justine Njovu | World Vision Zambia Together, we can keep making a difference. #SocialImpact #Empathy #Community #Education #WorldVision

Women have always been — and will continue to be — at the heart of the direct selling story. Jessica J. Marquez, Chief Legal Officer and Vice President at Hy Cite, shares her inspiring perspective on the powerful role women play in shaping our industry. Discover her vision. ------------------------------------------------------------------------------- In direct selling, leadership takes many forms—but it’s clear that women have long played a leading role in shaping its culture and direction. Their presence in the field isn’t just significant in numbers, but in the way they’ve helped shape the culture, the values, and the future of this industry. What makes this model truly special is how it allows people—especially women—to lead in ways that feel authentic, relational, and deeply connected to purpose. It’s a place where business meets passion, where relationships matter as much as results, and where leadership can be agile, empathetic, and inspiring. At the same time, this success doesn’t happen in isolation. One of the most powerful aspects of direct selling is the spirit of collaboration. While women have redefined what leadership can look like in this space, it’s the collective effort—across genders, roles, and backgrounds—that continues to move us forward. Together, we challenge old models, support each other’s growth, and co-create a future of work that is more inclusive, more human, and more connected. What I appreciate most about being part of Hy Cite is exactly that: we rise together. We share knowledge, celebrate wins, and create space where everyone can thrive It’s not just about individual success—it’s about building something greater, together. Women will always play a central role in the direct selling story. But the story is richer, stronger, and more impactful when we grow it in partnership—with everyone at the table. And I’m proud to be part of that journey. #HyCite #DirectSelling #Women #GreaterTogether

En esta fecha tan significativa para la industria de la Venta Directa, queremos destacar el impacto transformador del emprendimiento en el desarrollo de las personas, las comunidades y las economías.   En Hy Cite celebramos y respaldamos el espíritu emprendedor, honrando el esfuerzo de quienes deciden construir su propio camino profesional. Lo hacemos ofreciendo una oportunidad de negocio sólida y confiable. Creemos firmemente que, junto a Hy Cite y nuestra marca comercial Royal Prestige®, las y los emprendedores pueden acceder a la Oportunidad Royal: una plataforma que les permite desarrollarse con seguridad, acompañamiento y el respaldo de más de 65 años de experiencia. #Emprendimiento #Entrepreneurship #HyCite #RoyalPrestige #OportunidadRoyal #DistribuidoresIndependientes

Since 1959, Hy Cite has set the standard for how direct selling should be done—with transparency, trust, and a deep commitment to the success of every person we serve. We are proud of a legacy that reflects our values and our ongoing dedication to building meaningful connections, championing integrity, and creating lasting, positive impact—both personally and professionally. Here’s a look at the numbers that tell our story: